Thursday, August 24, 2006

Top Ten Best (and Worst) TV Advertisers

The Parents Television Council has just announced its lists for the "2006 Ten Best (and Ten Worst) Advertisers" according to the frequency of the respective company's sponsorship of "wholesome, family-oriented television shows" and, vice-versa, of those TV programs concentrating on sleazier themes and language.

A very brief story about the lists can be found at the Parents Television Council site but over here at the Baptist Press News, there's a fuller report. And the lists themselves? They're re-printed below.

The Ten Best Advertisers:

1. Coca-Cola Enterprises Inc.

2. The Campbell Soup Company

3. The Walt Disney Company

4. Ford Motor Company

5. Cingular Wireless

6. Altria Group
[Parent company of Kraft Foods, Post Cereals, Jell-O desserts, Maxwell House coffees, Oscar Mayer foods, Miracle Whip, DiGiorno, Stove Top Stuffing, Crystal Light drink mixes, Kool-Aid, Cool Whip, Minute Rice, Shake ‘n Bake, Country Time drink mixes, Altoids]

7. DreamWorks

8. Schering-Plough Corp.
[Products include: Claritin, Dr. Scholls, Nasonex]

9. Darden Restaurants, Inc.
[Parent company of Olive Garden, Red Lobster, Bahama Breeze, Smokey Bones BBQ]

10. Sears Holdings Corp.

The Ten Worst Advertisers:

1. General Motors Corp.

2. Toyota Motor Corp.

3. Volkswagen

4. DaimlerChrysler

5. Target Corp.

6. GlaxoSmithKline
[Products include: Zyban, Valtrex, Flonase, Imitrex]

7. Nissan Motors

8. American Express Inc.

9. Apple Computers Inc.

10. Circuit City Stores