Despite requests from many pro-family advocates, Kraft Inc. is still a major sponsor of the 2006 "Gay Games" in Chicago. Indeed, Marc Firestone, Executive Vice President, General Counsel and Corporate Secretary of Kraft Foods Inc., has stated the company's case.
"Diversity is more than a word many people like to say. At Kraft we truly respect all kinds of differences. And diversity is not a selective concept . By definition, it's nothing if not inclusive. We respect diversity of ethnicity, gender, experience, background, personal style and yes, sexual orientation and gender identity. Recognizing, respecting and valuing these differences helps us be a more successful business and a workplace where all employees can realize their full potential."
Obviously Kraft needs to hear from the public. Below is an example.
Roger Deromedi, CEO
3 Lakes Dr.
Northfield, IL 60093
Primary Phone: 847-646-2000
E-Mail: Roger Deromedi, Kraft Foods
Dear Mr. Deromedi,
Please know that my family and many of my friends have joined the boycott of Kraft Foods because of your enthusiastic support of the homosexual promotion misnamed as the Gay Games.
Homosexual behavior is terribly destructive, both in the lives of individuals and in the general culture. Your sponsorship of things that promote such unnatural sexual activity is irresponsible in the greatest degree.
My personal boycott includes, of course, Maxwell House, Post, Oscar Mayer, Jello, Cool Whip, Digorno Pizza, Nabisco and other products made by your company.
I ask you sincerely to reconsider your actions. Please stop your corporation’s endorsement of sexual practices which centuries of civilized cultures have rightly and vigorously condemned.
Director, Vital Signs Ministries