In a Wall Street Journal article related to the post I had on Vital Signs Blog a couple of weeks ago ("Budweiser's 'Fan Cans' -- School 'Spirit' That Can Kill") is the bad news that beer sales are on the rise on college stadiums.Sure, college officials are aware of the dangers which beer sales increase (rowdy behavior of fans, impaired driving, contributing to long-term abuse problems, etc.) but more are willing to overlook those extremely serious problems for...money!
Take the University of Memphis as an example. The college officials claim they are not advocating beer sales at the stadium "at all" but city fathers are hoping to make $200,000 a year off the deal. As the city's chief administrative officer puts it, "But my job is to look under every rock these days for new revenue opportunities, so we've agreed to disagree."
Hmm. Looking under a rock seems to me to be a fitting metaphor for selling liquor at college sporting events.
