
Most will be very suprised to learn that it's set up by Organizing for America, a project of the Democratic National Committee. No kidding; just hit the logo and you'll see their tag line at the bottom of the page.
There's only one thing you can do on that page -- hit the "Yes, I Commit to Vote" bar. But if you do, the app you load gives a whole lot of your info (and who knows what else) to Organizing for America.
Sneaky? That and then some.
(Thanks to E. Calvin Beisner for the alert.)