In this strange age which combines consumerism ("You must have this.") with instant credit ("You must have this now!") while mixing in doctrines of entitlement ("You deserve this.") with the vaunted promises of the Nanny State ("The government will give you what you want."), we have lost the key to genuine success; namely, the development of self-discipline.
In this video clip (cute but profound), we see a re-creation of Walter Mischel's famous "Marshmallow Test," a remarkably clear example of how the ability to understand the value of "No" (that is, to delay gratification) creates incentive to save, to work hard, to curb strong desires, and to develop a sense of confidence, self-worth and independence.
Parents, you can change the world.