Monday, January 19, 2009

Love Potions: Better Living Through Chemistry

An article in Nature earlier this month described how animal researchers are targeting "the biology of pair bonding" and developing drugs which could serve as love potions for humans. Blame it on Darwin and Freud, but scientists who see human beings as nothing more than a combination of chemicals are pioneering all kinds of "fixes" of human behavior.

You gotta' figure that love potions would have been in the mix.

Larry Young, of the National Primate Research Center in Atlanta, insists that what we know as love is not just a human emotion. It's a chemical-based attraction that he sees in other animals too...including the prairie voles (romantic little scamps) with which he's primarily working just now.

In the same way that drugs are already being used to affect human activity, this bothersome business of love seems next on the agenda with scientists like Young zeroing in on the neuropeptides and neurotransmitters which they claim to be the basis of pair bonding and paternal instincts. Young goes so far as to suggest that a variant of the hormone vasopressin's receptor gene is associated with variations in marital happiness. Poor fellows with but one variant, for instance, are more likely to stay bachelors or get into ultimately unhappy marriages.

Not surprisingly, there's money to be made here. And one company has already staked out its territory. Liquid Trust is offering a perfume which it claims will greatly improve your business and personal relationships. You mean better than Brut? Stronger than Hai Karate? Wow.

1. Apply Liquid Trust to yourself in the morning while getting dressed, before important meetings during the day or in the evening before going out to socialize.

2. Everyone you encounter will immediately and unconsciously detect the pure human Oxytocin in Liquid Trust that you are wearing.

3. Without realizing why, the people around you have a strong feeling of trust. They can’t explain it, but you know that Liquid Trust is doing its magic!

Does this alluring potion really work? I can just imagine you skeptics dismissing the possibilities. But, from the Liquid Trust website, here's a few testimonials:

Joe says, "I just wanted to say thank you...I was stuck in the same old job, barely making ends meet...I tried Liquid Trust and I finally got a very nice corporate job...While I was using Liquid Trust my relationship with my girlfriend wasn't going well. Without really knowing what was going on it went from bad to wonderful. Best of all, she asked me to marry her! I would highly recommend this product. It can and will change lives for the better."


G. from Great Britain says, "One way that I can guage
[sic] the difference of Liquid Trust is that I work in a bar part time as a second job. My tips have gone up about five times the amount I got before! So it has more than paid for itself."

And my favorite, Faith writes in, "I do seem to be having good results with it...People are being nicer to me..."

So, there you have it -- the chemical and pragmatic sciences agree. And for just $49.95 you get a two month supply of Liquid Trust! As if you could put a price on romance, career success and, well, people being nicer to you.

"Trust In a Bottle" is the product's slogan (no kidding) but I'm guessing "Trust In Your Gullibility"" may be more appropriate. So, instead of waiting for Dr. Young to perfect his vole-inspired hormone enhancers or dishing out for a bottle of Liquid Trust, why not try the original and yet enduring love potion? It's safe, enjoyable, and free. And it's right here.