Andrew Breitbart gets it.
"If conservatives don't figure out popular culture soon, the movement will die a deserving death."
And Mark Steyn agrees.
"I think that's right. If the non-political sphere is permanently left-of-center — the movies, the pop songs, the plays, the sitcoms, the newspapers plus the churches, schools and much else — it's simply unreasonable to expect people to walk into a polling booth every other November and vote conservative. The culture is where the issues get framed and the boundaries set."
Read Breibart's comments on the matter here in this Washington Times article (complete with plans for his new website, Big Hollywood, which is now up and rolling -- and which richly deserves making it to your Bookmark list).
And Steyn's comments can be found in this brief post on NRO's The Corner.