Karl Rove has an excellent review in today's Wall Street Journal of the incredible advantage Barack Obama had over John McCain in election cash...like about $300 million! And yes, Rove reminds us of the cruel irony that the foolish rules allowing for this disparity were crafted by Senator McCain himself....How did Mr. Obama use his massive spending advantage?
He buried Mr. McCain on TV. Nielsen, the audience measurement firm, reports that between June and Election Day, Mr. Obama had a 3-to-2 advantage over Mr. McCain on network TV buys. And Mr. Obama's edge was likely larger on local cable TV, which Nielsen doesn't monitor.
A state-by-state analysis confirms the Obama advantage. Mr. Obama outspent Mr. McCain in Indiana nearly 7 to 1, in Virginia by more than 4 to 1, in Ohio by almost 2 to 1 and in North Carolina by nearly 3 to 2. Mr. Obama carried all four states.
Mr. Obama also used his money to outmuscle Mr. McCain on the ground, with more staff, headquarters, mail and a larger get-out-the-vote effort. In mid-September the Obama campaign said its budget for Florida was $39 million. The actual number was probably larger. But in any case, Mr. McCain spent a mere $13.1 million in the state. Mr. Obama won Florida by 2.81 percentage points.
Mr. McCain was outspent by wide margins in every battleground state...
But that's not the entire story. It's been reported that the Obama campaign accepted donations from untraceable, pre-paid debit cards used by Daffy Duck, Bart Simpson, Family Guy, King Kong and other questionable characters. If the FEC follows up with a report on this, it should make for interesting reading.
Mr. Obama's victory marks the death of the campaign finance system. When it was created after Watergate in 1974, the campaign finance system had two goals: reduce the influence of money in politics and level the playing field for candidates.
This year it failed at both. OpenSecrets.org tells us a record $2.4 billion was spent on this presidential election. And with Mr. Obama's wide financial advantage, it's clear that money is playing a bigger role than ever and candidates are not competing on equal footing.
Ironically, the victim of this broken system is one of its principal architects -- Mr. McCain. He helped craft the Bipartisan Campaign Finance Reform along with Sen. Russ Feingold in 2002.
No presidential candidate will ever take public financing in the general election again and risk being outspent as badly as Mr. McCain was this year. And even liberals, who have long denied that money is political speech that should be protected by First Amendment, may now be forced to admit that their donations to Mr. Obama were a form of political expression.
It is time to trust the American people and remove limits on how much an individual can donate to a campaign. By doing that, we can design a system that will be much more open by requiring candidates to frequently report donations in an online database. Technology makes this possible. Such a system would be easier for journalists to use and would therefore make it more likely that fund raising would be included in news coverage. That would give voters the tools they need to determine if a candidate is getting too much from unattractive people.
Rather than showing the success of a new style of post-partisan politics, Mr. Obama's victory may show the enduring truth of the old Chicago Golden Rule: He who has the gold rules.
