It's not unusual for those who have to deal with the effects of alcoholism, broken families, violent crime, drunk drivers, sexual assault and so on to voice concerns about the ways in which youth are targeted by alcohol advertising.But when over a hundred college coaches (not to mention 59 college presidents and 239 athletic directors) appeal to NCAA President Myles Brand to eliminate alcohol advertising in telecasts of college sports, then you've got some heavy news.
The coaches wrote that they are “troubled by the prominence of alcohol advertising in televised college sports” and asked Brand to consider phasing out alcohol ads altogether. “We strongly urge you to take actions against all alcohol advertising—including beer advertising—on NCAA sports telecasts.”
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