As this brief story from The Hollywood Reporter explains, the Nightline interview in which John Edwards confessed his extramarital affair and its subsequent coverup "was able to hold its audience against the Olympics opening ceremony on NBC." Wow -- that's no small potatoes and by any fair standard would have to be reported as a ratings success, right? Indeed, the program drew its regular number of viewers whereas other TV programs suffered big drops.The news story also tells us that the Nightline interview "beat CBS' 'Late Show with David Letterman' by 30% in households and 100% in the demo." That's also pretty impressive.
Given these observations from within the story itself, can you come up with any idea why it ended up with this headline -- Edwards 'Nightline' Interview a Ratings Bust?
Me neither.
