It's not prurient interest alone that makes us want to know what happened to Tiger Woods. It's because we can't help but be curious about a person that was so bigger-than-life that he became a brand name across the globe.Furthermore, Tiger was a brand name that was exquisitely marketed to stand for excellence, virtue, post-racial understanding and expansive success.
But behind the man and his talent were a whole lot of other folks. And what they were relentless to create out of the Tiger brand was money...lots and lots of money.
Lisa Schiffren has the fascinating report here at American Thinker.
